Editorial Guidelines

LinkDaddy and our media partner MM do not distribute:

Advertisements: If your press release is primarily aimed at selling a product or service, then it is an advertisement and not a press release. A good press release informs the media and the general public about a newsworthy topic. If the primary purpose of the document is to sell without any other newsworthy element, then it will be denied publication.

Sexually Explicit Content: To ensure the integrity of our service for all, LinkDaddy does not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material, or profane language. Please note that all 18-and-older websites are considered sexually explicit.

Link SPAM: Please limit your link count to 1 per 100 words. This policy is in place to protect the value of the links in a press release and the value of links within the LinkDaddy network.

Reprints: News and feature images, articles, opinion columns, editorials or news stories from other websites or publications, especially if they are copyrighted, are not press releases.

Duplicate Content: A press release can only be distributed once through LinkDaddy. In addition, a significant majority of each press release must be original content. Templated content is not permitted. Using copyrighted content from other sources is a violation of LinkDaddy’s Terms of Service.

Third Party Legal Releases: LinkDaddy only accepts press releases from law firms in which the firm is representing one of the parties in the case. LinkDaddy does not accept press releases regarding legal cases from third-party firms.

Intent to Harm: LinkDaddy does not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.

Written Authorization: In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, LinkDaddy may require written authorization from a company executive before a press release is approved for distribution. Independent representatives of network marketing companies, MLM or party plan companies must always obtain the express consent of the company’s executive.

Unauthorized Ticker Symbols: While we encourage our clients to use any ticker symbols they are authorized to use in their press releases, we will need to receive the proper authorization from the source company for each ticker symbol used.

Online Gambling: LinkDaddy does not publish releases that promote or link to online gambling, fantasy sports, and related sites that utilize a “pay-to-play” model for participation.

Payday or Short Term Loans: LinkDaddy does not publish releases that promote or link to payday, short term or other unsecured loan services.

Gun Topics: Press releases promoting the sale of handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, 3D-printed guns, and any parts or components, whether finished or unfinished, that are essential to or enhances the functionality of a gun.

Online Pharmaceuticals: LinkDaddy does not accept releases from online pharmacies or websites which sell prescription drugs unless both the website and release explicitly state that a doctor’s prescription is required for purchase. In addition, pharmaceutical sites that are acceptable must be located within the United States or the United Kingdom.

Tobacco: Press releases promoting the sale of tobacco or any products containing tobacco, its consumption, or simulating tobacco smoking, e.g. vaping, e-cigarettes, herbal cigarettes.

Weight Loss Products: LinkDaddy does not allow any weight loss products or ingredients.

Health Supplements: LinkDaddy does not allow any health supplement content, irrespective of any claims of legality.

Sexual Enhancement Products: LinkDaddy does not allow press releases that promote sexual enhancement products.

Easy Money Schemes: LinkDaddy does not accept releases that promote make-money-online, work-from-home programs, or get-rich-quick schemes.

Stock Recommendations: LinkDaddy does not accept releases that promote stock picks, newsletters, alerts, recommendations, advice or reviews. Publicly traded companies may still promote their own news.

BlackHat SEO Tactics: LinkDaddy does not allow releases to promote or link to Black Hat SEO tactics and services. These types of services include but are not limited to, keyword stuffing, link buying, and selling, link stuffing, over-hyphenated domains, paid social media followers, and reputation management.

Viruses, Scripts, and Codes: LinkDaddy does not accept releases that contain or link to any viruses, scripts, programs, web pages or any code that destroys, alters, or inhibits the operation of any computer systems.